| | | NewsRoom | | | Events | | | Contact | | | InfoCenter | | | BroadHop blog | | |
Press Releases
 |
|
|
CONNEXUS Poll Indicates 2012 a Pivotal Year
as Service Provider Interest in Monetizing OTT Video Grows
Disruptive Architecture Unveils 'Fixing the Broken OTT Video Value Chain' Report
Denver, Dublin, Germantown and Waterloo – February 8, 2012 — CONNEXUS, a disruptive ecosystem and architecture aimed at enabling service providers, content providers and advertisers to become part of a connected value chain to deliver high-quality monetized video to subscribers in a multi-screen mobile and fixed broadband environment, today revealed the findings of a poll looking at mobile service providers’ monetization strategies, conducted in association with Yankee Group.
Sponsored by CONNEXUS founding members Avvasi and BroadHop, Inc., the poll surveyed 70 global telecom professionals on their plans for implementing monetization strategies for OTT video. 17% indicated that they have already deployed application aware service plans such as YouTube streaming plans, and another 30% said they were planning to deploy application service aware plans in the next 12 months. 13% said they were either deploying or planning to deploy CDN technology in the coming year. 40% said they were currently engaging or plan to partner with content providers to enhance their subscribers’ OTT experience.
“The poll results indicate a growing interest in monetizing OTT video traffic” said Brian Partridge, vice president of network research at Yankee Group. “Service providers are recognizing that they must first build media delivery capabilities into their networks if they ever hope to monetize their OTT video traffic – either through subscribers or via media companies and advertisements.”
CONNEXUS has also released a new report, ‘Fixing the Broken OTT Video Value Chain’, part of a project commissioned from Yankee Group. The report highlights the current challenges affecting the OTT video value chain and provides recommended solutions. A copy of report can be downloaded here.
If you are interested in learning more about becoming a CONNEXUS partner, please visit CONNEXUS at http://www.connexus-ecosystem.com. CONNEXUS partners will be attending the Mobile World Congress in Barcelona, and to arrange a meeting please fill in the online form.
About CONNEXUS
The growing gap between exponential bandwidth demand and shallow revenue growth is no secret. CONNEXUS aims to enable service providers to dramatically increase their relevance in the OTT value chain and the strategically partner with content aggregators and advertisers. CONNEXUS brings together vendors committed to an open architecture for OTT and multi-screen video service delivery. CONNEXUS is the result of collaboration between, Spirent Communications, BroadHop, CommProve and Avvasi as founding members, who believe that mobile and fixed broadband service providers have a unique opportunity to enhance their service delivery architecture to dramatically increase relevance in the OTT value chain. For more information, please visit http://www.connexus-ecosystem.com
###
Press contacts:
Avvasi
Jon Temerlies; Tel: +1 202.349.0859/ Email: Avvasi@racepointgroup.com
BroadHop, Inc.
Ilona Mohacsi, Tel: +1 631.764.3729/ Email: ilona@penvine.com
CommProve
Stephanie Forrest Tel: +44 (0) 7917695755/ Email: stephanie.forrest@commprove.com
Spirent Communications
Sailaja Tennati Tel: +1 770.432.3225/Email: sailaja.tennati@spirent.com
|
|
|
